If you want your
company to be a leader in your industry, it’s essential to have a constant flow
of creative ideas that lead to innovative products. Some companies may struggle
to come up with new ideas that lead to successful products. There are some ways
you can help promote creative thought in your staff and encourage the
development of unique product designs. Check out these tips to help you get
more from your staff in product development.
Focus on Solutions
One effective way you
can generate more ideas for product design is to focus on solutions instead
of the final product. Generally, all companies are in the business of providing
solutions to various problems for their customers. It’s up to your product
design staff members to develop items that solve problems in the form of
products or services.
Follow Product Category Trends
Next, it’s important
to have a strong understanding of your current industry’s product category
trends. Pay attention to what your competitors are doing and perhaps develop
more thoughtful solutions. Attend as many industry conferences as you can, and
network with other leaders in your field to have a better understanding of the
current trends and atmosphere in your line of business.
Try Small Improvements
Another way to
generate new ideas is to look for improvements in your current product line.
It’s not always necessary to create an entirely new design that is vastly
different from your current inventory. Sometimes, the best innovations take
what is already in existence and improve it. Use customer feedback and staff
suggestions to make something you already have much better.
Study Examples of Product Design
Creativity can also be
developed by looking at other innovative product design ideas
for inspiration. If you and your team are having trouble brainstorming new product
ideas, looking at some of the coolest design examples from the past that can provide
you ideas about new ways of thinking. Studying these examples may help inspire
your team to create something entirely new and unique.
Partner With Design Firms
In some cases, it may
make the most sense to get some outside ideas from product design engineering
partners. In this situation, you can outsource your product design ideas and
get results for your toughest customer problems with a fresh perspective.
Partnering with a firm that specializes in engineering design services in your industry
to help you jumpstart your own new idea-gathering process as well. With a
specialized product design firm, you can focus your creative energy on making
decisions about designs instead of getting frustrated with the lack of ideas.
Encourage Creative Thinking
The final tip to help
your company be more creative is to encourage more creative thinking. Take more
time to brainstorm and encourage any suggestions about new products from your
entire staff instead of just a select few. Do more product
design team building exercises and non-traditional work to access new ideas
from each team member’s creative side. Think outside of the box instead of
doing the same thing you’ve always done to get a different result. Creativity
is difficult to produce on demand, especially with new product design ideas. Chances
are you probably have some staff members who are creative thinkers but just
need a push. Your task is to find these diamonds in the rough. Our medical
device design division spends 2 hours every Friday morning to brainstorm
new ideas. This time is always scheduled, and all employees are welcome. This
is generally the best two ours of the week.