Have you ever wondered why people buy the things they do? What makes certain brands and products so popular that they dominate the marketplace from the very start and others miss the mark on grabbing the attention of consumers? As it turns out, there are many elements that work together to help encourage purchases, even if you don’t realize it’s happening. Here are just three of those factors.
Companies that develop products before bringing them to the market work very hard to identify trends in consumer buying behavior. If they can spot what is hot for a particular niche of buyers and adjust aspects of the product they are designing accordingly, the likelihood goes up that people will decide they can’t do without that new product design. However, there are some needs people have that seem constant and not dependent on trends.
One of them is the need to buy things that make life more convenient. We live in a society where people feel starved for time. They buy their medicine from drive-through pharmacies so they don’t have to get out of their vehicles and love ready-made meals that are fit for eating after being heated in a microwave for less than 10 minutes.
Inventors and product marketers also look at seasonal cycles when figuring out what some people desire and how to craft the messaging in a way that fuels product sales. The best time to introduce a new sunscreen to the market for example is just as the weather starts to get warmer and spring fever just starts to take over. On the other hand, a winter jacket designer might work hard so his or her product is ready for selling as the temperatures begin to drop in September, long before winter’s chill sets in at full intensity.
The way people feel can also compel them to buy things. Think about the last time you had a shopping spree.There’s a good chance you were in an upbeat mood while buying things. The reality that people’s moods motivate them to buy things is a major reason why marketing campaigns are often filled with:
- Cheerful colors
- Intriguing ideas
- Smiling faces
Additionally, retail stores often play upbeat music or showcase promotions that get people in the mood to buy more than what brought them to the store originally. Sometimes, similar tactics are used to lure people into restaurants, entertainment venues and shopping malls.
These concepts are what keep product development companies and industrial design firms in Philadelphia busy designing new products. Before bringing products to the market, it is wise to consult with a professional who knows how to get your invention started. The best help for inventors is to hire a design engineer who is eager to take your ideas to a new level based upon the market trends.