If you want your company to be a leader in your industry, it’s essential to have a constant flow of creative ideas that lead to innovative products. Some companies may struggle to come up with new ideas that lead to successful products. There are some ways you can help promote creative thought in your staff and encourage the development of unique product designs. Check out these tips to help you get more from your staff in product development.
Focus on Solutions
One effective way you can generate more ideas for product design is to focus on solutions instead of the final product. Generally, all companies are in the business of providing solutions to various problems for their customers. It’s up to your product design staff members to develop items that solve problems in the form of products or services.
Follow Product Category Trends
Next, it’s important to have a strong understanding of your current industry’s product category trends. Pay attention to what your competitors are doing and perhaps develop more thoughtful solutions. Attend as many industry conferences as you can, and network with other leaders in your field to have a better understanding of the current trends and atmosphere in your line of business.
Try Small Improvements
Another way to generate new ideas is to look for improvements in your current product line. It’s not always necessary to create an entirely new design that is vastly different from your current inventory. Sometimes, the best innovations take what is already in existence and improve it. Use customer feedback and staff suggestions to make something you already have much better.
Study Examples of Product Design
Creativity can also be developed by looking at other innovative product design ideas for inspiration. If you and your team are having trouble brainstorming new product ideas, looking at some of the coolest design examples from the past that can provide you ideas about new ways of thinking. Studying these examples may help inspire your team to create something entirely new and unique.
Partner With Design Firms
In some cases, it may make the most sense to get some outside ideas from product design engineering partners. In this situation, you can outsource your product design ideas and get results for your toughest customer problems with a fresh perspective. Partnering with a firm that specializes in engineering design services in your industry to help you jumpstart your own new idea-gathering process as well. With a specialized product design firm, you can focus your creative energy on making decisions about designs instead of getting frustrated with the lack of ideas.
Encourage Creative Thinking
The final tip to help your company be more creative is to encourage more creative thinking. Take more time to brainstorm and encourage any suggestions about new products from your entire staff instead of just a select few. Do more product design team building exercises and non-traditional work to access new ideas from each team member’s creative side. Think outside of the box instead of doing the same thing you’ve always done to get a different result. Creativity is difficult to produce on demand, especially with new product design ideas. Chances are you probably have some staff members who are creative thinkers but just need a push. Your task is to find these diamonds in the rough. Our medical device design division spends 2 hours every Friday morning to brainstorm new ideas. This time is always scheduled, and all employees are welcome. This is generally the best two ours of the week.